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Our strategy

 

Our strategy focuses on being driven by our purpose, high ambitions and clear prioritisation. It guides Demant as the leading hearing healthcare company.

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Watch our strategy as an animation here

 

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Our purpose is based on our past, present and future. It sums up why Demant exists and our legacy to the world. And it captures that what we deliver to individuals and society matters.

Through 120 years, our company has created life-changing differences through hearing health.

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The employees are our most valuable resource, and we work with defined focus areas and global initiatives within People & culture. Shared Group values help us create a mutual understanding of our culture.

Our values are the DNA of our Group culture, the very core of who we are and what we do. They support our purpose to create life-changing hearing health and our ambition to become the world's leading hearing healthcare company.

Founded in 1904, Demant is built on a heritage of care and innovation. We get involved in some of the most important aspects of people's lives by enabling them to communicate, socialise and be actively engaged without constraints.

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    We create trust

    We value the opinions of our customers and colleagues. We promote a work environment based on inclusion, honesty, integrity and respect. We always keep our promises.


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    We are team players

    We collaborate and network effectively across Demant. We take initiative and help each other to achieve our ambitious goals.

     

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    We create innovative solutions

    We challenge ourselves to improve and find new, value-adding solutions. We are curious to share ideas and insights to increase our collective innovativeness.  

     

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    We apply a can-do-attitude

    We always look for opportunities to win the business and do our best to add value to our customers. We find solutions and act.