The introduction of Oticon More has had a highly positive impact for Oticon within its Veterans Affairs (VA) business. Launched within VA in May, Oticon More has driven a large increase in sales.

Veterans Affairs is a branch of the US federal government with the purpose of offering life-long healthcare services to eligible military veterans in the US. A part of this service concerns hearing healthcare, where VA employs around 1350 full-time audiologists who help hearing-impaired veterans getting the right hearing solution. The audiologists fit around 70,000-80,000 hearings aids each month, which makes VA a very important customer to Oticon.

“The commercial market in the US received Oticon More in January 2021, and it worked to our favour as there was a lot of interest in the product and a pent-up demand when it was released in May. We started with pre-sales in mid-April, and by May 1, we had our biggest sales day ever,” says Rob Zimmer, Director of Sales, Oticon Government Services. Oticon More launched on 30 November 2020. The revolutionary Oticon More is the world’s first hearing aid that allows users to hear all relevant sounds thanks to an on-board Deep Neural Network. The network allows the brain to get a better balance of all sounds so people with a hearing impairment can get access to the full sound perspective while also experiencing a reduction in listening effort.