Market
Demant covers three business areas: Hearing Care, Hearing Aids and Diagnostics
The synergies between our business areas enable us to help millions of people experience the joy of hearing for many years to come. Just as the Demant family envisioned it when they founded the company in 1904.
With our approach to hearing healthcare and technology, and our complete product range, Demant, our customers and partners are fully equipped to help people with various kinds of hearing loss connect with the world and live their lives to the fullest.
Our unique position gives us a competitive advantage in growing market. Our addressable hearing healthcare market represents a value of around USD 28 billion per year, with Europe and North America being by far the largest markets. According to WHO 1 in 5 people worldwide live with hearing loss (WHO 2021) and more than 21 million hearing aids are sold every year (Global tracking of hearing loss, as done by for instance MarkeTrak, EuroTrak and JapanTrak)
The estimated value growth rate in the hearing aid market is 4-6% largely driven by the underlying demographic development and gradually increasing penetration rates. The estimated value growth rate in the diagnostics market is also 4-6%.